It's about being hip

I am out here in San Diego doing some work for a real, real cool client. Their offices are amazing, a plethora of color - it radiates energy --- way cool! They are very successful, and they're not heavies. In other words, they don't take themselves overly seriously. They work hard and they play hard --- and there's something to be said for that. And they don't get too down on themselves when they mess up. We all mess up a little at some point in our lives - we make the correction and move on. It's important to remember this in business - no-one really goes out of their way to do business with a heavy.