So last night my wife and I went to Ruth’s Chris (Downtown Toronto) for pre-dinner cocktails. It has been years since I had been to a Ruth’s Chris, but I was excited in a strange way.
My wike (Karen) ordered a strawberry Margarita and I ordered a wheat beer.
“A wheat beer?” retorted the chipper, an about a 19-year-old bartender. “No I don’t think we have wheat beer”.
“You don’t have any wheat beers? Blue Moon? Hoegardern or Rickards White, or any other white beers”, I asked incredulously.
“Nope, sorry, but we do have red beers” – anyway, I settled for a Carlsberg, which was just fine.
Now back to Karen’s Margarita. When you are paying $10.95 for a cocktail, before tax and tip, you expect it to be just right. Make no mistake, it was delicious. But. But. But. You gotta use margarita salt to rim the glass. Plain table salt will just not cut it. And it makes a bug difference.
So, why this posting. PR is like high-end drinking. The devil’s in the details and missing a detail like margarita salt at a high end restaurant like Ruth’s Chris is unforgivable.
Oh, yes, we did split an $11.95 appetizer – mozzarella and beefsteak tomatoes, which was delicious and worth its steep price.
Sunday, August 22, 2010
Wednesday, August 18, 2010
The power of social media
I was again reminded about the power of social media today. Here’s what happened:
1. I logged into tweetdeck and by coincidence saw that @ashleybal (located in Toronto) was having a plain lunch while others in her office were having other stuff. One was having poutine, from who knows where??
2. Within seconds, I contacted Ryan (@poutine) – a client and asked if he would be able to deliver his delicious pioutine to @ashleybal
3. For sure he said yes
4. Minutes later, @ashleybal was enjoying yummy poutine
5. I was smiling some 40 miles away (as if distance is relevant)
6. She tweeted to a number of people including @rockitpromo, @momwhoruns, @avdequerre, @bigail and @christinallison – and likely others
a. All this happened in like 4 minutes
Yikes, said I as I sat in my comfy office. And than I started to do the math … some 14,000 people across the world now know about this. Cute huh!
1. I logged into tweetdeck and by coincidence saw that @ashleybal (located in Toronto) was having a plain lunch while others in her office were having other stuff. One was having poutine, from who knows where??
2. Within seconds, I contacted Ryan (@poutine) – a client and asked if he would be able to deliver his delicious pioutine to @ashleybal
3. For sure he said yes
4. Minutes later, @ashleybal was enjoying yummy poutine
5. I was smiling some 40 miles away (as if distance is relevant)
6. She tweeted to a number of people including @rockitpromo, @momwhoruns, @avdequerre, @bigail and @christinallison – and likely others
a. All this happened in like 4 minutes
Yikes, said I as I sat in my comfy office. And than I started to do the math … some 14,000 people across the world now know about this. Cute huh!
Tuesday, August 3, 2010
It’s all in how you say it
For the past several years, we have used GreenLawn Lawncare to tend to our lawn in the summer. I’m not ,much of a garden guy myself, but it makes the boss happy – so I shell out the bucks diligently every spring and my wide smiles during the summer, and if the weather’s nice – well into the fall. A pretty lawn equals a happy wife.
But I have to give GreenLawn props for branding themselves professionally.
Two days ago, I got a call, from a chipper sounding lady “”that went like this …
“Hello Mr Sacke, this is GreenLawen, how are you?”
“Very good, yourself?”
“Good thanks – I just wanted to let you know that the technician will be visiting tomorrow at 6:00pm”
“The technician???” (At this point, I’m thinking cable? Check! Phone? Check! Internet? Check!) “Which company are you with?”
“GreenLawn Lawncare – the lawncare specialists”
“You have lawn technicians?”
“Of course, caring for lawn is very difficult. It requires technical knowledge and our lawn technicians are highly skilled”
“Ok, sure”, I mumbled. “Sure, send over your technician”
A lawn technician? I did not know there was such a thing.
Anyways, uniformed lawn technician showed up at the appointed time. He (unlike most other gardeners), was clean, bright-eyed and bushy tailed, despite it being 5:00pm on a blazing hot day.
What to learn? Brand yourself right. Gardeners, you are not gardeners anymore, you are lawn technicians. And I have a new-found respect for you all, whether you call yourself a gardener, horticultural specialist or a lawn technician.
For the past several years, we have used GreenLawn Lawncare to tend to our lawn in the summer. I’m not ,much of a garden guy myself, but it makes the boss happy – so I shell out the bucks diligently every spring and my wide smiles during the summer, and if the weather’s nice – well into the fall. A pretty lawn equals a happy wife.
But I have to give GreenLawn props for branding themselves professionally.
Two days ago, I got a call, from a chipper sounding lady “”that went like this …
“Hello Mr Sacke, this is GreenLawen, how are you?”
“Very good, yourself?”
“Good thanks – I just wanted to let you know that the technician will be visiting tomorrow at 6:00pm”
“The technician???” (At this point, I’m thinking cable? Check! Phone? Check! Internet? Check!) “Which company are you with?”
“GreenLawn Lawncare – the lawncare specialists”
“You have lawn technicians?”
“Of course, caring for lawn is very difficult. It requires technical knowledge and our lawn technicians are highly skilled”
“Ok, sure”, I mumbled. “Sure, send over your technician”
A lawn technician? I did not know there was such a thing.
Anyways, uniformed lawn technician showed up at the appointed time. He (unlike most other gardeners), was clean, bright-eyed and bushy tailed, despite it being 5:00pm on a blazing hot day.
What to learn? Brand yourself right. Gardeners, you are not gardeners anymore, you are lawn technicians. And I have a new-found respect for you all, whether you call yourself a gardener, horticultural specialist or a lawn technician.
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