It's about being hip

I am out here in San Diego doing some work for a real, real cool client. Their offices are amazing, a plethora of color - it radiates energy --- way cool! They are very successful, and they're not heavies. In other words, they don't take themselves overly seriously. They work hard and they play hard --- and there's something to be said for that. And they don't get too down on themselves when they mess up. We all mess up a little at some point in our lives - we make the correction and move on. It's important to remember this in business - no-one really goes out of their way to do business with a heavy.

What does it take to be good at PR

We're hiring right now and it sure is not easy to find the right person. But to me, it's a useful process. There's an old talmudic saying, "The fool is someone who does not learn from everyone else." And it's so true in the hiring process.

So as a job seeker in PR, here's some of what you need to know to succeed.

Patience: If you don't have it, throw in the towel. Now, if only we could get our clients to be patient.

Be nice: Ever met a PR person who comes off like a jerk? These people don't stay in their jobs too long.

Control your emotions: The worst PR people are either too passive or overly aggressive.

Have nerve: Be it the nerve to cold - call a reporter on deadline, or the nerve to disclose bad news, it takes a streak of cold blood to be able to do PR.

Hunger for knowledge: The best PR people can put things into context. They can narrow or broaden a particular ifdea and sesamlessly tailor it for each reporter,depending on their requirements.,

These are just a smattering of what you need to succeed. Best wishes

The Boss was in town

So, the Boss was in Hogtown Monday night and I was all ready to spring for a couple tickets to take my lawyer friend Rob ... I even kinda had it all planned out. Get into the rock and roll mood with perhaps a shot of the bourbon and go to the Air Canada Centre - at least we would not have been the oldest people there.

Then fatigue took a hold, one thing led to another and before I knew it, I was productive in another way ... grinding out more emails until I shut the 'puter down at close to mid-night.

Yesterday morning's Star gave the Boss an awseome review. I guess I missed something big. Another time!

Has anyone figured this out?

So what's not up for debate now is that the PR biz is changing before our very eyes. It seems clear that titan pubs no longer carry the relevance they once did in our world and that of our clients.

When we hung our shingle out 10 years ago, a blog? podcast? technorati? You got to be kidding. It's the rage now. Welcome to the new frontier of public relations in today's web.2.0 world. It's also neat, that albeit we are late to the game (somewhat), we're here!

Welcome to our new blog

Hello and welcome to our new blog. Look for some insightful comments in the days ahead from the world of marketing communications. It's a pleasure to be online!