We're hiring right now and it sure is not easy to find the right person. But to me, it's a useful process. There's an old talmudic saying, "The fool is someone who does not learn from everyone else." And it's so true in the hiring process.
So as a job seeker in PR, here's some of what you need to know to succeed.
Patience: If you don't have it, throw in the towel. Now, if only we could get our clients to be patient.
Be nice: Ever met a PR person who comes off like a jerk? These people don't stay in their jobs too long.
Control your emotions: The worst PR people are either too passive or overly aggressive.
Have nerve: Be it the nerve to cold - call a reporter on deadline, or the nerve to disclose bad news, it takes a streak of cold blood to be able to do PR.
Hunger for knowledge: The best PR people can put things into context. They can narrow or broaden a particular ifdea and sesamlessly tailor it for each reporter,depending on their requirements.,
These are just a smattering of what you need to succeed. Best wishes
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