Friday, October 8, 2010

Some Positive PR for Toronto's Finest Restaurant

You know, it’s not often that I see something flawless, so when I do, I always like to let it be known. And being in PR, I think it’s important.

So, last week, we organized an event for some of Toronto’s tier ine business reporters at Harbour 60 (http://www.harboursixty.com), arguably Toronto’s finest restaurant.

Well, it did live up to it’s name. It was in fact – unbelievable – the food faultless. There were nine of us in our party – and I think that one thing we often take for granted it service. One thing that becomes critically important at a five-star restaurant is the service – and wow, was it smooth or what?

At the beginning of the evening, we were introduced to our server, Tom. A 30-something year old professional. He reminded me of Cadbury, the butler in the days of Richie Rich. Well – Tom excelled and in fact made the meal (very expensive, I will admit) shine.

So, what’s the PR lesson in all of this? It the attention to the details --- there was no single minute detail that escaped the attention of the talented chefs our the talented Tom. Now, how’s that for some positive PR?

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