So the great and mighty UN has designated 2008 the International Year of the Potato ... yup, the lowly Potato. Guess what? Canada's very own McCain Foods will be the sponsor - this is a great PR coup.
Potatoes should be a major component in strategies aimed at providing nutritious food for the poor and hungry, the UN announced recently. Rich in carbohydrates, vitamin C and protein, the potato yields more nutritious food more quickly on less land, and in harsher climates, than any other major crop.
"McCain Foods has a 50-year history of understanding potatoes," president and CEO Dale Morrison said in a news release.
"With our knowledge and our global presence, we are in a unique position to support the objectives of the United Nations in educating the world on the value of potatoes and by introducing potato farming capabilities to developing countries and impoverished nations that will deliver high nutrition, low cost solutions to the world's poor and hungry."
McCain Foods has more than 20,000 employees at 60 production facilities on six continents. Guess what? and here's the kicker --- the privately owned company has annual sales of more than $6 billion and is the world's largest producer of french fries and potato specialties.
Is that a PR win or what? I guess the guys at McCain have been spending a lot of time at the UN of late. Well done!!!
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This sure helps to warm governments up en route to setting-up manufacturing plants in what was inaccessible markets internationally.
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