This morning I was on the phone with a potential client ---let's call her R. Here is someone who gets it and very few do! Why? Very simply R:
1. Recognizes we don't work for free
2. Negotiates well and is always acting in the best interests of her employer. We love a savvy and knowledgeable client
3. Has done her homework. R is no neophyte when it comes to PR and the services we provide
4. Understands timing and plans around it
5. Was not all business - we talked about other stuff besides business - bottom line? R is not about being a one-hit wonder. Rather R looks to build bridges
R - I look forward to chatting again Jan 4. Happy festive season
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