You know, there are not that many companies out there that really, (and I mean really) get it.  One such company is Mucho Burrito (http://www.muchoburrito.com).
Here's why: 
I happened to be in Mississauga last week and stumbled across Mucho Burrito.  I had never heard of the chain before.  In I walked --- one would think I was a king (from the way I was treated) and although there were several other people eating, I felt like I was the most important person there.
Being a picky eater, I order a lot of things "on the side".  Nothing was too much trouble.  The vegetarian burrito arrived just as ordered and was absolutely scrumptious.  
So why do I say, they really get it?  Well, a few things:
1.  I was greeted with a smile
2.  Nothing was too much trouble
3.  Everything was squeaky clean, so much so, that I felt like I could almost eat off the floor 
4.  The food was yummy
5.  I was upsold (in a polite way)
6.  I was thanked with a smile
7.  They were not giving their product away, but rather their fair price reflected quality food in an enjoyable environment
What more could I wish for?  A Mucho Burrito outlet to open near where I live (Thornhill)
 
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