You know, Steve Jobs and the guys at Apple, really really get it! Why?
Because they know their stuff, know their customers' hot-buttons and talk the right language. The perfect example's of this are the recent Apple/PC ads which I caught on youtube for the umpteenth time earlier this evening. Please see http://youtube.com/watch?v=VCL5UgxtoLs. Every time I see the ads, I pretty much roll off my chair with laughter
Here's what Apple really gets. One: The ads are perfectly irreverant, while being perfectly human. Face it ... we all know the quirks of PCs. I am a PC user myself, but increasingly find Macs to be cool and sexy. Two: The ads are not putting the PC down, but rather talk about the business just as it is ... no biases. Three: they are short, sweet and to the point -and that's what I love so much. Fourth: they are classy, well-conceived and pithy.
Steve and the people at Apple, I salute you …